Česká spořitelnaInternal communications

An invitation they answer back.

A follow-up to the anniversary campaign — a bigger, interactive invitation to Česká spořitelna’s 200th-birthday party at the O2 arena, where every employee could confirm their attendance right inside a personalized video. CEO Tomáš Salomon returned for an encore.

Play the video

Personalized birthday-party invitation billboard for Adam Novák

Campaign results

Videos generated: 18,800+
Completion rate: 92.3%
Forms completed: 94%

01 The task

The brief was to prepare a bigger, broader follow-up campaign — a personalized invitation to Česká spořitelna’s corporate celebration of its 200th anniversary at the O2 arena. The primary goal was to have employees confirm their attendance and gather additional answers through a built-in questionnaire.

CEO Tomáš Salomon, who had headlined the first successful project, could not be missing from this one either. The invitation had to carry the momentum of the first campaign while asking each recipient to actively respond — turning a video into a two-way conversation.

02 Our solution

We shot new footage and layered in personalized and interactive elements — including a live-feeling chat with the viewer. The key element was an interactive questionnaire in which employees could confirm their attendance at the party, then move through a series of questions: choice of transport, help with the trip, and a competition question at the very end of the evening.

The aim was to capture a live reaction from viewers, and it worked — the questionnaire dynamically moved the story forward, and every answer was stored instantly in the CRM. The campaign drew very positive responses from employees, leadership, and across social media, cementing the value of personalized video in internal communications.

Visual personalization
Interactive questionnaire
Answers move the storyDynamized narrative

The result

18,800+
Videos generated
92.3%
Completion rate
94%
Forms completed
731
Reels created to share

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In internal communications, we want to give our colleagues truly unique experiences and WoW moments. So when we were figuring out the invitation to our 200th-anniversary party, the choice fell to Webout. In the end, we didn’t expect the result — nobody did. The enthusiasm of our colleagues was a real joy. Thank you, Webout team!