Česká spořitelnaInternal communications

A call from the CEO, just for you.

A personalized video invitation in which CEO Tomáš Salomon calls each employee directly to invite them to the company anniversary breakfast — delivered as a phone call that spread across the bank at lightning speed.

Watch the video

Personalized video call from CEO Tomáš Salomon

Campaign results

Videos generated: 15,700+
Completion rate: 85%

01 The task

We were tasked with creating a personalized invitation to a company event. The message was addressed to all employees of Česká spořitelna, including top management. The goal was to deliver a unique experience for everyone through a direct video message from CEO Tomáš Salomon.

Our first project for Česká spořitelna exceeded expectations — not only for the bank’s leadership, but even for us. We delivered results far beyond the original goals. The campaign sparked a massive viral wave across the company, and the video was talked about everywhere.

02 Our solution

Together with Česká spořitelna’s in-house production team and CEO Tomáš Salomon, we shot footage for further processing. We then integrated personalized and interactive elements into the video. Personalization included addressing employees by name at the start of the video, followed by visual personalization in the form of a calendar note from the CEO.

An interactive feature appeared at the beginning of the video as an incoming call within the company’s internal app — one viewer could choose to answer or decline. The personalized video was framed as a phone call from the CEO to a special company breakfast. The invitation triggered a massive wave of virality across the organization. People shared it, talked about it, and the buzz spread across the entire company.

Visual personalization
Audio personalization
Interactive call acceptance

The result

15,700+
Videos generated
85%
Completion rate

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This year, Spořitelna is celebrating its 200th anniversary. That’s a truly special moment for all of us who work here. In internal communications, we want to offer our colleagues truly unique experiences and wow moments. So when it came to the birthday invitation, we chose Webout. None of us expected how well it would turn out. The enthusiasm of our colleagues was a joy to see. Thank you, Webout team!